Thursday, May 8, 2008

Training Opportunity: Communicating the Value of Human Services

From Steve Daschle at Southwest Youth and Family Services:

From: SHSC []
Sent: Thursday, May 08, 2008 10:05 AM
To: Steve Daschle
Subject: URGENT: King County to Cut ALL Community Health and Human Services Funding

King County has announced plans to cut ALL of their community health and human services funding over the next three years. How can we respond?
Training Opportunity:
Communicating the Value of Human Services
Training for human service providers, public information officers, media coordinators, employees, volunteers and advocates.
Join us for this dynamic and informative training where you will learn how to create positive messages about your agency and increase awareness of the need for services, your programs and successes.
This FREE training is not to be missed!
Session 1: Targeting your messages
      • Developing powerful and relevant messages
      • Identifying endorsers, allies and key publics
      • Understanding and making the most of aligned interests
      • Activating support
Session 2: Communicating through the media
      • Finding good news stories to carry your messages
      • Understanding the news media
      • Finding the right reporter and developing the pitch
      • Working with reporters to get the story right
      • Remarketing good stories
The media training session will be done in small groups to give participants practice in writing and delivering pitches. Please bring story ideas about services that may be impacted by the County's budget shortfall and projected cuts to human services.
Thursday, May 29th 2:00-5:00
MercerView Community Center
8236 SE 24th Street, Mercer Island, WA 98040
Contact Sakara Remmu | 253-859-9108 with questions or to RSVP

Coffee provided. Please bring a snack to share!
Sponsored by the King County Alliance for Human Services
Information about the King County Budget can be found at:
Building support to help people throughout King County meet their basic human needs
1820 E. Pine Street, #320 · Seattle, WA · 98122 · 206/325-7105 · Fx 206/860-8825 ·

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